The Blockbuster video in Anchorage, Alaska, unveiled its display of Russell Crowe memorabilia on Wednesday, including the crown jewel of the collection, the leather jockstrap Crowe work in 2005's Cinderella Man. "I tell you, we're going to get a lot of traffic, is what I'm expecting," Kevin Daymude, general manager of Blockbuster Alaska, tells The Associated Press, explaining that the Crowe collection has been the buzz of Alaska for two weeks.