SPOKANE — During the 2007 Super Bowl, Coca-Cola Co. debuted a 30-second commercial featuring a timeline of significant moments in black history.
“Montgomery, 1955: Woman remains seated. And stands for justice,” the ad says in red text beside an image of a Coke bottle from that era. The next frame reads: “D.C., 1963: A man inspires a nation to dream together.”
That man, of course, was Martin Luther King Jr. And the commercial was designed to paint Coca-Cola as a partner of the civil rights movement that King helped lead.