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'Today' Show Ratings Sinking

A majority of morning viewers has greeted the arrival of Savannah Guthrie with a yawn in her first week as "Today" show co-anchor.

NBC's "Today" was beaten last week by ABC archrival "Good Morning America" by 357,000 viewers, the Nielson Co. said. "GMA" drew an average of 4.57 million viewers, compared with 4.21 million for "Today," according to preliminary Nielsen figures released Monday. This represents the largest lead by "GMA" over "Today" in more than 17 years, while extending its top-ranked status to three consecutive weeks, ABC said.

Senh: Maybe the sinking ratings isn't Ann Curry's fault after all.

 

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