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CNN hires documentarian Spurlock to super size ratings

Morgan Spurlock

Looking to plug its sinking ratings, CNN has hired documentary filmmaker Morgan Spurlock to host and produce a new weekend series. “Inside Man” will give viewers an “insider’s view” into American subcultures: marijuana growers, end-of-life caregivers, migrant farmworkers, etc.

 

Time Warner CEO Jeff Bewkes: 'We Are Not Satisfied With CNN's Ratings Performance'

Jeff Bewkes

Amidst record low ratings, Time Warner-owned CNN reportedly has major changes coming its way. Time Warner chief Jeff Bewkes recently told reporters that he was "not happy with CNN's ratings performance and...focused on fixing it."

 

It's Not Good to be Neutral: CNN

Fri, 07/27/2012 - 12:58pm — senh
Barack Obama

I guess you just can’t be in the middle when you’re covering news: “CNN, founded in 1980 and now owned by Time Warner Inc, has tried to hold the middle ground in its news coverage, a position that some blame for its ratings erosion, while ratings have risen for competitors Fox News and MSNBC, which blend news with opinion and political commentary.”

 

CNN chief Walton to leave network

Jim Walton

CNN Worldwide President Jim Walton said on Friday that he was leaving the once-dominant cable news network, which has struggled in the ratings in recent years, on December 31.

 

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