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Nokia Designers Hope Color, Simplicity Can Woo Back Customers

Nokia Designer

Nokia’s latest smartphones may be chasing the ubiquity of iPhones and Androids, but the Finnish phone maker hopes that vivid colors, simple form factor and the “instinctive” user interface on its latest Lumia range will help claw back thinning margins and faltering profits. The trick is to appeal to trend-setters, much like Apple‘s iMacs first did nearly 15 year ago. Are its designers and managers living in a parallel universe, or can they pull it off?

 

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