Lumia | featured news

The coming months will be very important for Lumia since Nokia will have to work hard to ensure that the demand doesn’t fizzle out post the initial euphoria in order to stage a turnaround in its smartphone business.

Nokia’s latest smartphones may be chasing the ubiquity of iPhones and Androids, but the Finnish phone maker hopes that vivid colors, simple form factor and the “instinctive” user interface on its latest Lumia range will help claw back thinning margins and faltering profits. The trick is to appeal to trend-setters, much like Apple‘s iMacs first did nearly 15 year ago. Are its designers and managers living in a parallel universe, or can they pull it off?