Mobile Games, Cell Phone App | featured news

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores. Now it’s looking to add some accountability to those ads by integrating its recommendations into ads for mobile apps and browsers.

Tuomas Erikoinen, the man who drew the hit "Angry Birds" app, doesn't really resent his creation. He's just bored with it. He sees the game's grumpy, ball-shaped, wingless birds everywhere he goes, their furrowed brows staring him down. Here in Finland's capital, where "Angry Birds" began, Erikoinen's drawings have been turned into T-shirts, "plushie" stuffed animals and two brands of soft drinks -- Tropic and Paradise.

We all know Angry Birds has been downloaded loads of times. My personal estimate was somewhere around a million-kabillion, but developer Rovio's latest figures put me off by just a few.

The hit game is one of the unlikeliest pop-culture crazes of the year — and perhaps the first to make the leap from cellphone screens to the mainstream.