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Iowa Campaign Ads Show Power of Negativity in Republican Race

As Iowa Republicans take in the final appeals before tonight’s caucus voting, one major lesson the candidates will take away: Going negative works. An estimated $5.8 million was spent on television advertising in Iowa through Dec. 30, with $3.7 million financing negative ads, according to most recent data available from New York-based Kantar Media’s CMAG, a company that tracks advertising.

 

Google tosses its hat in the political ring with Google Elections

Google Elections

With Iowa deciding on their choice for GOP candidate tomorrow, Google’s timing is much better this election season to roll out their political news and trends trackers at Google Elections. In 2008, they had a similar offering but didn’t release it until just before the conventions.

 

Republican candidates make final pitches in Iowa

Iowa Caucuses: New Gingrich

Former House speaker Newt Gingrich, who led Iowa and national polls in November, said Monday he did not expect to win Tuesday's Iowa caucuses, but will declare victory because he has survived an onslaught of negative advertising.

Senh: Is it even fair that a campaign group supporting Mitt Romney can spend $3.5M in attack ads against Newt Gingrich, who don't have that kind of money to spend for a response ad? Romney is campaigning like he's already won the GOP nomination, attacking Barack Obama instead of his fellow GOP candidates.

 

Poll shows Romney leading Iowa over Paul, Santorum surging

Rick Santorum

Iowa’s most influential poll shows that Tuesday’s caucuses are Mitt Romney’s to lose, but that Rick Santorum may be emerging as a last-minute and powerful threat.

Senh: Rick Santorum. What's going on with these candidates suddenly popping out from obscurity.

 

Romney feels campaign trail energy close to home

It was standing room only as Mitt Romney briefly took time out from Iowa to campaign in Republican strongholds in New Hampshire, where he holds a wide lead approaching the state's first-in-the-nation primary.

 

Bachmann draws few at campaign events

Michele Bachmann

After drawing relatively large crowds on her 99-county Iowa bus tour, Rep. Michele Bachmann on Friday had trouble attracting many voters to two campaign events.

Senh: At least Michele Bachmann's not quitting, unlike Herman Cain.

 

Room for Rick? Santorum Surges

Rick Santorum

With less than a week to go before Iowa caucuses, former Pennsylvania senator's strategy of traveling widely in the state appears to be paying dividends, as he shows up in polls as a top-tier candidate.

 

Iowa voters hold sway over how president is chosen

Mitt Romney

All across Iowa next Tuesday, tens of thousands of Republican voters will travel through a chilly Midwestern night to the warmth of a local church or gymnasium for caucus meetings to select presidential candidates, the first voting in the 2012 election campaign.

 

Mitt Romney takes aim at Ron Paul over Iran

Mitt Romney swatted at Ron Paul on Wednesday, a shift for the candidate who has largely ignored the Texas congressman and a possible sign at the shifting nature of the race in the state that in less than a week holds the first presidential voting contest in the nation.

Senh: Ron Paul has came a long way. He was largely ignored until recently. Now even Romney's going after him.

 

Ron Paul’s ‘Ground Game’ Gives Him an Edge

Ron Paul’s built-in networks of loyal backers from his 2008 presidential run have given him a decisive organizational advantage this election season... It was four years ago that Ross Witt, a soft-spoken electrical engineer at John Deere, overcame his natural discomfort with knocking on hundreds of his neighbors’ doors during dinnertime as a precinct coordinator for Ron Paul’s campaign.

Senh: Giving the neglected Ron Paul more media love.

 

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