Search Engine, Google Plus | featured news

Google+ has been called a "ghost town," a "little version of Facebook" and "dead" since its launch last year. Users have continually questioned what it is and why they would want to use it. Google's senior vice president of social business, Vic Gundotra, attempted to rebut critics' claims during a panel at South by Southwest on Friday and defended Google+ against allegations that users are fleeing a stagnant service. Traffic has declined more than 30 percent in the past four months, according to one estimate.

For Google, it's personal. The Internet search giant is no longer going to roll out the same search results to everyone... It's doing this in three ways. First, it's expanding search beyond public Web pages to the photos and posts you and others have shared privately. Second, as you type a person's name into Google, it will automatically suggest people you are close to or may be interested in. Third, Google is guiding users to profiles and Google+ pages related to the topic of interest.