Ads, Mobile App | featured news

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores. Now it’s looking to add some accountability to those ads by integrating its recommendations into ads for mobile apps and browsers.

It’s taken a while, but newspapers across the U.S. are finally ready to leverage all those retailer relationships, build their own mobile coupon service and possibly revitalize their dying ad businesses.