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(Image from article: "Tina Brown to Run Newsweek in Daily Beast Merger")

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Tina Brown to Run Newsweek in Daily Beast Merger

Tina Brown to Run Newsweek in Daily Beast Merger

Tina Brown is back in the world of print. After a brief and interrupted dalliance, Newsweek, the 77-year-old magazine, and The Daily Beast, Ms. Brown’s two-year-old Web site, have decided to put their cultural differences aside and join forces.

Senh: This is a strange deal. I'm not sure if it's a win-win for both. It's more of a win for The Daily Beast. Newsweek is worth a lot more than The Daily Beast, but the merger would make both equal. The Daily Beast isn't gonna "power" Newsweek's growth because it only less than half of Newsweek's web audience. If anything, it'll be the other way around. Smells like the AOL/Time Warner deal during the internet's glory days, except in a smaller scale.

 

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