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Technologies that target ads to specific consumers, rather than aggregate audiences offered by publishers, are punishing newspaper, broadcast and magazine sites.
The CSA's press office told The Associated Press on Monday it has advised broadcasters to instead use the generic term "social media" when promoting their online offerings, and refer to Facebook or Twitter only when a report or program merits a specific reference.
The Associated Press has signed a licensing deal with Yahoo Inc. that gives the news cooperative a steady stream of revenue at a time less money is flowing in from newspapers and broadcasters.