Advertising, Advertiser | featured news

Here's a message TV viewers may not want to mute: The days of getting blasted out of one's easy chair by blaring TV commercials may soon be over. The House on Thursday passed a bill that would prevent advertisers from abruptly raising the volume to catch the attention of viewers wandering off when regular programming is interrupted.

As long as advertisers pay for clicks, there will be click fraud. And the more people combat it, the more sophisticated the attacks become to get around the defenses that advertisers, search engines, and others put in place.