Instant Coffee, Down-market | featured news

(Image from article: "Starbucks rolls out Via instant coffee nationwide")

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Down-market
Instant Coffee

Instant Coffee Topics

Coffee
Consumers
Drinks
Starbucks
Via

Starbucks rolls out Via instant coffee nationwide

Starbucks Corp. began handing out tens of thousands of free samples of its latest product Tuesday, hoping to persuade consumers to try what many see as a down-market drink -- instant coffee.

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