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(Image from article: "Starbucks rolls out Via instant coffee nationwide")

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Coffee - All
Consumers - All
Down-market - All
Drinks - All
Instant Coffee - All
Starbucks - All

Starbucks rolls out Via instant coffee nationwide

Starbucks Corp. began handing out tens of thousands of free samples of its latest product Tuesday, hoping to persuade consumers to try what many see as a down-market drink -- instant coffee.

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