Box Office, Reboot | featured news

Now here’s some monkey business that everyone in Hollywood will take seriously! Rise of the Planet of the Apes conquered the box office with a tremendous $54 million in its debut weekend. The $90 million Fox reboot/prequel exceeded all expectations and churned out the fifth-best August opening of all time. And it did it all without any of that pesky 3D!

Paramount Pictures had estimated that the movie would make about $50 million for the weekend, but figured that strong reviews helped carry it to the bigger opening.

The North American opening for Paramount's No. 1 Star Trek grosses Friday was $24 million from 3,849 theaters. So, adding in the $7M from Thursday 7 PM-Midnight screenings, the reimagined space odyssey has made $31 million so far. My studio insiders say the total weekend number now could easily reach $72M. "But it still has a shot at $75M if it gets any bump on Saturday," an exec explains. (Rival studios now think the Fri-Sat-Sun tally will only be $65M "because it's not expanding as the night goes on".) To put that in perspective, a domestic weekend total under $50M would have meant the pic didn't attract a new and younger audience and relied instead on the franchise's older but loyal fanbase of Trekkies. It was risky for Paramount to market the movie as "not your father's Star Trek". But the critical reviews for JJ Abrams' reboot are 96% positive.