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Olympic medalists beginning to rake in gold

Olympians

Olympic stars who sparkled in London are raking in millions in an unusually active endorsement season, reaping the benefits as Americans show a hunger for heroes after five years of tough economic news.

 

Woods' endorsements down $22 million

Tiger Woods' estimated endorsements for 2010 are worth $22 million less than last year, according to Sports Illustrated's annual analysis of the highest-earning American athletes.

 

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