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SocialCode hires 15 employees from Digg.com

SocialCode, a social media advertising firm and subsidiary of The Washington Post Co., announced Thursday that it has hired 15 members of the engineering team from the social news site Digg. In an interview with The Washington Post, SocialCode chief executive Laura O’Shaughnessy said that the engineers will be working on products that compile and analyze data from social networks’ open graphs to help companies glean more information about their customers. (O’Shaughnessy is the daughter of Washington Post Co. chairman Donald E. Graham.)

 

Facebook as the Future of Micropayments

Electronic Arts’ acquisition of Playfish in a deal worth up to $400 million signals that Facebook’s virtual goods economy is thriving. Meanwhile, Facebook Connect has been implemented on CNN.com, NBC.com, WashingtonPost.com, The Huffington Post, ABCNews.com and numerous other media sites.

 

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