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James Cameron himself wasn’t happy that the Avatar online trailer preceded the Avatar Day IMAX 3-D screenings on Friday. The reason that happened, according to Fox, is that the trailer went out at the same time as the first 10 AM screenings in New Zealand on the other side of the world. It was a synchronous global release. The Apple site was so overwhelmed with clicks that it crashed at first.
Yesterday, after months of secrecy and rumors, hyperbole and skepticism, and general intense anticipation, James Cameron personally unveiled not just a teaser or trailer, but an astounding 25 MINUTES of footage from his new opus.