Mobile Ads, Advertising | featured news

A group of iPhone and iPad users have sued Apple Inc alleging that certain applications (apps) were passing personal user information to third-party advertisers without consent, a court filing showed.

Google blasted Apple's new rules for its iPhone and iPad operating system, saying the changes would prohibit application developers from using Google's advertising technology on the devices.

The surprising endorsement by the Federal Trade Commission of Google’s deal for AdMob follows Apple’s purchase of Quattro Wireless, an AdMob rival.

Setting a high bar for its debut in the advertising business, Apple aims to charge close to $1 million for ads on its mobile devices this year.

Some of Apple's iPhones and its new iPad devices will soon be able to run more than one program at a time, something that phones from Apple's rivals already offer and that iPhone owners have long sought.

Surprise. Apple has agreed to purchase mobile advertising startup Quattro Wireless for $275 million, All Things Digital reported Monday. That Quattro would be targeted after Google bought rival mobile ad seller AdMob for $750 million by Google last year is no surprise.

Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.

Google on Monday announced that it has acquired mobile display advertising firm AdMob for an undisclosed amount. "Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space ...

Great story from iPhone ad network provider AdWhirl. Apparently the developer of one of the most popular applications for the platform ever wasn't generating any ad revenue from it for several days, missing out on up to $2000 a day according to the company's co-founder Sam Yam.