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Mobile Advertising In A Nutshell, Android For Show, Apple For Dough

Some interesting numbers from Norwegian browser company Opera today, as their 'State of Mobile Advertising' looks at impressions and revenue in Q4 2012. Much like that great golfing analogy (driving is for show, but putting what wins you the dough), there is a distinct difference in mobile advertising income and expenditures over the two major platforms. And it points to a healthy ecosystem for developers on iOS devices.

 

Twitter's Mobile Ads Begin to Click

Twitter Mobile Ads

On most days, Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com, company executives said. One key reason: People who see a Twitter ad on their phones are more likely to click or interact with it in some way, which is how Twitter gets paid for advertisements.

 

Apple, Google, and Location: Is It All About Advertising?

Politicians and privacy experts demanded answers of Google and Apple Friday following the discovery that smartphone software from the tech giants regularly transmits information about a user's whereabouts back to the companies.

 

Google Blasts Apple Over iPhone Ad Changes

Google Blasts Apple Over iPhone Ad Changes

Google blasted Apple's new rules for its iPhone and iPad operating system, saying the changes would prohibit application developers from using Google's advertising technology on the devices.

Senh: Whoah, I didn't know you can do that. Isn't this very clearly anti-competition - demanding that developers can only use their ad network, and no one elses? Fun times ahead his Apple vs. Google boxing match.

 

Regulators Approve Google Deal for Mobile Ad Firm

The surprising endorsement by the Federal Trade Commission of Google’s deal for AdMob follows Apple’s purchase of Quattro Wireless, an AdMob rival.

 

Apple launches ad system for mobile devices in race with Google

Apple launches ad system for mobile devices in race with Google

CEO Steve Jobs announces the iAd advertising network among features coming this year to its iPhone, iPad and iPod Touch line, aiming to tap into an infant market with huge potential.

In a direct attack on Silicon Valley rival Google Inc., Apple Inc.

 

Apple Could Take On Google With Quattro Purchase

Apple Could Take On Google With Quattro Purchase

Surprise. Apple has agreed to purchase mobile advertising startup Quattro Wireless for $275 million, All Things Digital reported Monday. That Quattro would be targeted after Google bought rival mobile ad seller AdMob for $750 million by Google last year is no surprise.

 

Google’s AdMob Acquisition Meets Opposition from Consumer Groups

Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.

 

Google Acquires Mobile Display Ad Firm AdMob

Google Acquires Mobile Display Ad Firm AdMob

Google on Monday announced that it has acquired mobile display advertising firm AdMob for an undisclosed amount. "Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space ...

 

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