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(Image from article: "'Book Of Eli' De-Thrones 'Avatar' Friday; But Cameron's 3D Will Reign For Weekend; Teen Girls Turn Out For #3 'Lovely Bones"")

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'Book Of Eli' De-Thrones 'Avatar' Friday; But Cameron's 3D Will Reign For Weekend; Teen Girls Turn Out For #3 'Lovely Bones"

'Book Of Eli' De-Thrones 'Avatar' Friday; But Cameron's 3D Will Reign For Weekend; Teen Girls Turn Out For #3 'Lovely Bones

FRIDAY PM/SATURDAY PM: Alcon Entertainment's Book of Eli has become the 1st movie to be #1 after the 28-day reign of Avatar. Sources tell me the Denzel Washington starrer distributed by Warner Bros with a we-be-cool marketing campaign made $12 million Friday from 3,111 theaters. That probably adds up to $35M for the 4-day long weekend -- exactly what the studio expected after weeks of really strong tracking and crossover appeal. Once again, the spotlight is back on Alcon's Princeton duo funded by FedEx boss Fred Smith whose daughter Molly brought the guys The Blind Side.

 

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