Technology, Consumers | featured news

So many consumers are opting to buy older iPhone models that some analysts wonder whether Apple has lost its ability to create new versions that dazzle. How strange to think that Vicki Macchiavello's decision to buy an iPhone after years of using a BlackBerry could be bad news for Apple.

The two-year-old drive to give consumers a simple way to block companies from tracking their behavior as they move across the Internet has faltered, say participants in the process who are struggling to reconcile privacy concerns with an advertising model that pays for many free Internet services.

IT knows who you are. It knows where you live. It knows what you do. It peers deeper into American life than the F.B.I. or the I.R.S., or those prying digital eyes at Facebook and Google. If you are an American adult, the odds are that it knows things like your age, race, sex, weight, height, marital status, education level, politics, buying habits, household health worries, vacation dreams — and on and on.

Apple Inc's next-generation iPhone, which CEO Steve Jobs is widely expected to unveil on Monday, will have to really set new standards in multimedia content and function to wow Wall Street and consumers.

"Augmented reality" may sound like indecipherable technobabble, but the concept behind this technology is familiar to anyone who has seen any of the "Terminator" movies.