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Digg rose to prominence years ago by changing the way people share news online. But its subsequent downfall – and $500,000 sale to Betaworks on Thursday – underscores the swift evolution of technology that is helping people discover content online.
Digg took a big risk when they added in-line advertisements that users could digg or bury. Four months later, however, early signs indicate that DiggAds are a win for all parties involved: users, advertisers, and especially Digg.
Digg founder Kevin Rose dropped a morsel of information about a major overhaul to the social news website that's been a long time coming...Instead of limiting the pool to input from its own users, Rose indicated that Digg may also begin taking into account link-sharing data from other social networks.