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As Facebook grows, can it profit?

Social-networking site seeks to leverage user data to boost ad revenue, raising privacy concerns.

Senh: That's the big question, they're growing fast, but can they become profitable. With click-thru rates on social networking sites being so low compared to content sites, can they find another revenue stream? Will targeted advertising work? They've been talking about it forever. We were never really able to make targeted advertising work for Rotten Tomatoes, mainly because the size of that audience becomes so much smaller when you target them. But Facebook is one of the largest sites in the world, so that might not matter. The only problem is MySpace has been trying to figure that out since they were the biggest social networking site in the world, and look where they went.

 

Report: Disney eyes $500 mil Playdom buy

Tech blog TechCrunch and the Wall Street Journal on Friday reported Disney is talking about an acquisition of social gaming firm Playdom, in which it is already an investor, for more than $500 million.

 

Social Media Players Can Learn From 'Survivor,' 'The Bachelor'

Reality TV offers marketers secrets for social media success.

 

Facebook hated as much as airlines, cable companies

Facebook hated as much as airlines, cable companies

Facebook, the most visited site on the Internet, may also be the most despised: A new poll says the site scored 64 on a 100-point scale, which “puts Facebook in the bottom 5 percent” of private sector companies.

Senh: I guess the issues over Facebook's privacy settings affected people's sentiments about the site. Although what does this really mean though. They're one of the most hated companies, but they're also one of the most visited. Has the site became so indispensable that people are using it even though they hate the company? Or are they most hated just because they're one of the biggest sites on the planet, and therefore has a lot more complainers?

 

The Future Of Web Recommendations

Have you ever visited a review site in search of a restaurant recommendation, picked the best-rated venue, but ended up disappointed by the food and feeling the restaurant's reviewers had misrepresented it? What will happen to Yelp, Digg and others?

 

Facebook Hits New Traffic Record

Facebook has more users than ever, says comScore. With its most recent privacy backlash seemingly behind it, Facebook surged ahead to a new traffic record in the U.S. during the month of June. According to comScore, the social network pulled in more than 141 million unique visitors in the U.S. during the month, beating its previous record (set in May) by better than 11 million.

Senh: Impressive. I wonder if it's the social plugins that sparked the privacy concerns the reason for Facebook's growth for the last couple months. Myspace isn't growing anymore, but it seemed to have stabilized, which isn't too bad if the company budget accordingly. Twitter seems like its gotten as big as it could get. Maybe now they can finally focus on monetization.

 

7 Reasons Why The New Digg Version 4 May Lead To The Company’s Demise

7 Reasons Why The New Digg Version 4 May Lead To The Company’s Demise

Within the past three weeks, Digg.com has allowed some of their most loyal users to sign up and try out Digg version 4 . It has been speculated that they will be doing a full roll out of the new site sometime within the next two months.

Senh: No RSS feeds? Really? That's going backwards, not forward. As for punishing power users, whenever you have a system where users vote on the content, there's bound to be abuse. I'm not sure if there's much you could do about it other than to ban the user whenever he/she is caught.

 

Facebook Buys User-Generated Destination Guide Nextstop

Facebook has bought - and is shutting down - Nextstop, a user-built guide to places and things to do around the world.

Senh: Interesting how Facebook has recently bought and shutdown a couple sites. The did the same with Divvyshot. Since these sites don't have much traffic, it's probably better for them to just acquire the team.

 

Facebook Gifts shop shutting down

Facebook Gifts shop shutting down

The days of digital birthday cakes, virtual bottles of champagne and other cutesy icons from Facebook are numbered.

Senh: I agree with most users - who wants to paid for a bunch of fake gifts to real friends anyway. Although I'm disappointed that it didn't work out. Would have been a nice alternative revenue stream.

 

Facebook Touts Selling Power Of Friendships

The social-networking site is aggressively pitching to big advertisers like Ford Motor Co. and PepsiCo Inc. the latest in a series of ad formats that tell users which of their Facebook friends have expressed interest in the brand or product featured in the ad.

 

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