Facebook, Social Media | featured news

A commerce site called Limited Run, in announcing that it was deleting its Facebook page, claimed that 80 percent of its ad-clicks on Facebook came from "bots" or automated accounts, and only a fifth from genuine users.

Facebook’s results illustrated a reality for social media: It’s a soft sell medium in which advertising may not be that interesting or relevant to consumers. This is important because it means the revenue potential for social media companies such as Facebook may not be as high as many people assumed.

Some companies are leaning on social media like Facebook, Twitter and Foursquare for advice on what products to bring to market.

Facebook‘s first quarterly report is inspiring few new friends. The social network swung to a loss in the most recent period, casting fresh doubts on the company’s ability to monetize its giant user base. The Menlo Park, Calif.-based company posted a $157 million, 8 cents a shares, loss in the quarter, down from a $240 million profit. Excluding hefty stock compensation charges, Facebook earned $295 million, 12 cents a share. That meets the Wall Street forecast.

Wal-Mart's Facebook page has more than 17 million fans and the company also pays to advertise on Facebook. Expanding its reach online is key for Wal-Mart as shoppers increasingly shop on their computers, tablets and smartphones.

At least, that’s what the statistics say. According to the American Customer Satisfaction Index (ACSI), Google+ scored a 78 percent customer satisfaction rating. Facebook, on the other hand, languished below the rest of the social media competition at just 61%.

Facebook now uses your name to post the things you "liked" maybe long ago, in a way that can get you in hot water in the here and now.

Facebook announced that it is testing an online-banking service with Australia's Commonwealth Bank expected to debut this year. The new system lets people make payments to other Facebook users, and will become a test of how well Facebook can handle the deep-science realities of financial privacy and security.

A report in the tech blog AllThingsD says Facebook and Yahoo have reached a deal that settles their patent squabbles and expands their licensing and advertising partnership.

Facebook is gearing up for a huge social commerce push. The developer who recently discovered that the social network is testing a “Want” button, which would allow you to add products to a virtual wish list, has found a series of new coding for actions that would allow users to share product purchases, charitable donations or items purchased within Facebook games to profile pages and Timeline.