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Mobile Efforts Help Propel Facebook’s Earnings

Facebook

Facebook was once a darling of investors, then a turnoff. Now, a year after going public, the social network seems to have settled into a more stable relationship with Wall Street. But the company has still been taking pains to prove that it can make more money from its base of more than a billion users, especially from those using Facebook on mobile devices.

 

All Eyes On Facebook's Mobile Growth And Graph Search Progress

Quick Take Facebook will release its Q1 2013 earnings on May 1. We expect healthy advertising revenue growth driven by improved mobile monetization and a growing user base. Margins will shrink due to higher headcount related costs and infrastructure investments. We’ll also look for any color on the success of Graph Search, which could be one of the key features of Facebook going forward. Facebook will report its Q1 2013 earnings on May 1. We expect to see mobile advertising results improve driven by the company’s efforts to integrate ads into its mobile platform.

 

Bet On HTML 5 Kept Facebook from Entering Mobile Market Early

I was reading an article on BBC about Facebook’s future and came upon the reason why the social network got into the mobile market so late. BBC has the answer from Facebook’s COO Sheryl Sandberg:

 

Mixed reviews for Facebook Home

Facebook Home - BBC

Facebook's Home app for Android phones has been downloaded more than 500,000 times from the Google Play store since its release on 4 April. But it has received mixed reviews from users, with an average rating of 2.2 out of five stars.

 

Stars battle rumors on social media -- but is it bad PR?

Jada Pinkett Smith and Will Smith - Washington Post

The celebrity gossip machine had burbled for a day or two about Ozzy Osbourne's marriage, and for weeks about Jada Pinkett Smith's. Yet both stars hit a breaking point at about the same time — and took to Facebook.

 

The joke may be on Zuckerberg

Mark Zuckerber - CNN

Douglas Rushkoff says Facebook's new app just increases disorientation and isn't getting rave reviews from users... And when I looked up Facebook Home online to try to find out just what it was, the first search results that came up were from users sharing how to disable it. This way, consumers can buy the discounted phones on which Facebook Home ships, and turn them back into a regular Android smartphones, where Facebook is just another app we can use in our own good time.

 

Looks Like Facebook Home Is Not For Me

There’s been lots of news lately regarding Facebook Home. I use Facebook on a daily basis, but I’m not sure if I want them to take over my phone. I don’t even want Google to take over my phone; the first thing I did with my new phone was get rid of their search bar.

 

Why you would — and wouldn’t — want Facebook Home

All in all, Facebook Home is ideal for true social network addicts. But those who aren’t constantly checking Facebook mobile for updates might find it more distracting than helpful.

 

Facebook Home Is Now Available in the Play Store

Facebook announced their new social home screen replacement called Facebook Home last week, and today it's available in the Play Store for certain devices. The suite of apps puts more focus on your friends and social sharing than the separate apps you use to communicate, with a new home and lock screen, a new notifications area, and (of course) serious Facebook integration. Facebook Home is available for the HTC First, HTC One X and One X+, the Samsung Galaxy S III, and the Galaxy Note II. Support for the HTC One and Galaxy S4 are coming in the future, along with (hopefully) other devices. Check out the video above to see it in action, read our original post for more information, and if you have a supported device, hit the link below to try it out.

 

Facebook Plans New Spot on Android Phones

Facebook is developing software for Android mobile devices that would display content from Facebook accounts on a smartphone's home screen.

 

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