starbucks, coffee

The Starbucks Challenge

Thu, 02/20/2014 - 5:28pm — Sam Lee

Have you tasted a cup of Starbucks coffee from a Starbucks cafe lately? No, I mean really, really taste the coffee. Remove your brand loyalty lens and tell me that cup of Starbucks coffee doesn't taste like sugar water mixed with overly diluted coffee and a lot of dairy,or some other have-it-your-way blend of water, sugar and non-dairy dairy flavored with coffee essence. This stuff is giving coffee a bad name.

Starbucks opening Evolution Fresh juice store

Starbucks Corp. is pushing beyond coffee with the opening of its first Evolution Fresh Inc. juice store, the company said Monday.

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Starbucks Pushes Into Juice

Starbucks is buying Evolution Fresh, a juice brand, as part of a broader push to do with juice what it has done with coffee. It also plans to open separate juice stores.

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Starbucks Coffee Soon to Cost You Extra Bucks

Starbucks Corp (SBUX) will boost the cost of its packaged coffee sold in its U.S. retail stores by an average of 17 percent, its first such increase since 2009, a spokesman said on Wednesday.

Starbucks to Roll Out Biggest Drink Size Yet

Starbucks Corp will roll out its biggest drink size yet -- the 31-ounce "Trenta" -- in all of its U.S. coffee shops by May 3, the company said Sunday

Starbucks Unveils New Logo (PHOTO)

In this undated product image provided by Starbucks, the company's new 40-year anniversary logo is seen on a cup at right. Other cups bearing the company's logo from over the years, from left, 1971, 1987, and 1992, are also shown. (AP Photo/Starbucks)Associated Press: Starbucks Corp. is giving its siren a facelift.