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Even as it tries to emerge from bankruptcy and eyes a possible merger with US Airways, American Airlines is busy with a new project: a face lift. The carrier unveiled its first new logo and aircraft livery in decades on Thursday, with brighter colors, an “updated eagle” peeking out from a ribbon, a more contemporary font and bold red-white-and-blue stripes for its fleet’s tails.

Atlanta's new BP caps are an ugly version of retro... Atlanta's new batting practice cap features the team's old "screaming savage" logo -- a Mohawked Native American with a feather in his head engaged in a tribal yell. The logo was part of the team's uniform from 1967 to 1989. The team got rid of mascot Chief Noc-A-Homa (wait for it ...) two years earlier.

Microsoft isn't just getting ready to release a new operating system on the world, the Redmond giant is also sporting a new logo. Here's the logo that it replaces: This might not seem all that exciting, but it represents the first major logo change for the company in 25 years. This logo change isn't unexpected.

Australia's highest court upheld the world's toughest law on cigarette promotion on Wednesday despite protests from tobacco companies that argued the value of their trademarks will be destroyed under new rules that will strip all logos from cigarette packs....

Microsoft has unveiled its Windows 8 logo, and explained its design in detail on Friday. The company wanted to incorporate parts of its new Metro design principles while retaining some classic aspects.

The Muppets Take Mountain View. Today, Google’s Bay Area-based imagineers and the Muppets’ digital puppeteers have teamed for a new, interactive “Doodle.” The home-page logo animation — refashioned with six Muppets that the user can manipulate by clicking on “hand” buttons — celebrates what would have been the 75th birthday Saturday of late Muppets creator Jim Henson.

In this undated product image provided by Starbucks, the company's new 40-year anniversary logo is seen on a cup at right. Other cups bearing the company's logo from over the years, from left, 1971, 1987, and 1992, are also shown. (AP Photo/Starbucks)Associated Press: Starbucks Corp. is giving its siren a facelift.