Rupert Murdoch, and a couple of his fellow newspaper-owners, say that traffic coming from search engines and aggregation sites are worthless. They call it "drive-by traffic." These users only come, read one article and then leave. For an industry profusely bleeding users and revenue, you would think they wouldn't be so discriminatory when it comes to users consuming their content.
With the iPhone, it's all about the apps. At least that's what the commercials on TV tell us. Naturally, I wanna see what apps are available on the App Store. Disappointingly, it only shows a categorized selection - out of the 100,000 that's available. Directories died a long time ago; just give me a search box.