Video won’t start rolling on Meg Whitman and Jeffrey Katzenberg’s new bite-sized streaming service with the billion dollar backing until the end of 2019, but talent keeps signing up to come along for their ride into the future of serialization. The latest marquee director to sign on the dotted line with Quibi is Catherine Hardwicke, who will be helming a story around the creation of an artificial intelligence with the working title “How They Made Her” according to an announcement from Katzenberg onstage at the Variety Innovate summit. Jeffrey Katzenberg and Meg Whitman announce the name of their stealthy mobile video startup Hardwicke, who directed Thirteen, Lords of Dogtown, and, most famously, Twilight, is joining Antoine Fuqua, Guillermo del Toro, Sam Raimi and Lena Waithe, in an attempt to answer the question of whether Whitman and Katzenberg’s gamble on premium (up to $6 million per episode) short-form storytelling is a quixotic quest or a quintessential viewing experience for a new generation of media consumers. Katzenberg also revealed in a LinkedIn post that Quibi would be working on a basketball related series with Steph Curry’s production company.
Still A Year Away From Launch, Meg Whitman And Jeffrey Katzenberg’s Quibi Keeps Adding Talent
Jonathan Shieber, TechCrunch
Wed, 12/05/2018 - 2:25pm
Topics: catherine hardwicke how they made her variety innovate hardwicke dogtown and antoine fuqua guillermo toro sam raimi lena waithe linkedin steph curry s stephen curry s unanimous media america newark what hurts my brother hurts me walt disney studios wndrco century fox entertainment one nbcuniversal sony pictures entertainment alibaba goldman sachs hbo jeffrey katzenberg s newtv dan brown s davinci code dickens traditional hollywood amazon apple verizon at&t netflix we questions youtube instagram snap where meg whitman katzenberg jeffrey katzenberg katzenberg katzenberg jeffrey katzenberg s quibi in i in and and benedict men st benedict s prep new jersey hollywood tv netflix we year launch talent content premium platform big production mobile company series technology early quality basketball networks high video service platforms viability data times built search form days analytics artificial long view onstage model short-form serialized takes work serialization partners school unique experience latest consumers shows overlord corporate distribution market
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