Starbucks Plans To Raise The Bar On Its In-store Experience

Starbucks (NASDAQ: SBUX) CEO Kevin Johnson and Chairman Howard Schultz believe that successful retailers will need more than just well-liked products to get consumers to visit stores. Instead, the chain's leaders feel that reaching consumers will require speaking to customers digitally while also offering "experiential retail.""We think successful physical retailers will have some blend -- some more on one than the other -- but some blend of experiential retail...

 

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