Comment on Jaguar bet big this year. Now, it has to prove all the rebranding controversy was worth it — with a new EV set for 2025.

Jaguar bet big this year. Now, it has to prove all the rebranding controversy was worth it — with a new EV set for 2025.

Jaguar debuted a concept car ahead of its all-electric vehicle lineup, seen here in "Miami Pink" and "London Blue."Jaguar Electrical Architecture/JaguarAhead of its shift to an all-EV future, Jaguar unveiled a new brand identity this year.The rebrand was roasted by many online. But some advertising vets have said it was a smart strategy.Jaguar's first new EV model is expected in 2025 — and industry watchers said it has to deliver.Jaguar gambled big this year on a total brand transformation.

 

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