Jay Sean is working with Virgin Music Group to give opportunities to South Asian artists.Slaven Vlasic/Getty ImagesJay Sean rose to fame in the 2000s with hits like "Down" and "Do You Remember."He was the first South Asian artist to top the Billboard Hot 100.Now, he's focusing on uplifting artists from the South Asian diaspora and helping them go mainstream.When British-Indian artist Jay Sean first broke into the mainstream music scene two decades ago, he felt he had no choice but to sing in English."It wasn't as alienating as Punjabi coming from a Punjabi on stage," the singer, now 43, told Business Insider.