Soundcloud Creates A Banner Ad You Can Hear

Banner ads are typically visual, but not so for SoundCloud’s new "sound banner," which was developed in-house at the sound-sharing service. SoundCloud’s new "sound banner" marks the sound-sharing platform’s first-ever online advertising campaign. Rather than create standard display banner ads, the SoundCloud team set out "to create a twist where audio comes first," according to Mark Dewings, Head of Brand Communications at SoundCloud.

 

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