There was much celebration earlier this week when HBO said you would soon, for a yet unknown price, be able to access the network's programming without having to pay for a TV subscription. One day later, CBS announced a $6.99 monthly service that will stream most of its live programming, as well as past and current shows, over the Internet. Analysts have called this the beginning of the great unbundling -- the dawning of an age where we'll be able to pick programming a la carte and choose what we want to watch, rather than having to pay each month for hundreds of channels we don't. It's "the first crack in the dike," Michael Davies, a co-founder and senior partner at Endeavour Partners, a firm that consults for broadband, media and content companies, told The Huffington Post after HBO's announcement Wednesday.