Short Ads Are More Effective

Blueprint: “In our latest ad test, Blueprint examined whether longer ads are worth the added cost by adjusting ad impact for length. For example, since a 60-second ad is four times as long and roughly four times as costly as a 15-second spot, shouldn’t it have four times the impact?” “The answer is a resounding no: the longer an ad runs, the less efficient it becomes at increasing support for Vice President Harris—suggesting that the best ads are short ones, which hit on broad messages instead of detailed policy plans.”

Topics:  the   vice president harris—suggesting   blueprint   short   ads   times   longer   impact   
BING NEWS:
  • Pi Network: Legitimate Project or Data Miner Using Habit Loop Serve Ads?
    Pi Network reports the platform has more than 60 million users, yet the significantly lower number of wallets and even fewer active wallets reveal a potential discrepancy in its claims. Inflation ...
    10/1/2024 - 1:46 am | View Link
  • Five free agent centre-backs Leeds United could sign amid injury woes including ex-Liverpool and Celtic men
    Leeds United have been left on the brink of defensive crisis following news of lengthy lay-offs for Ethan Ampadu and Max Wober, with both suffering serious knee injuries in recent weeks. The latter ...
    10/1/2024 - 1:29 am | View Link
  • Sick of ads on Android? Change these 5 settings for more privacy
    If you care about your phone privacy, consider tweaking these settings to prevent Android from targeting you with ads. Here's how.
    09/30/2024 - 1:00 pm | View Link
  • Google 'immediately' censored ads featuring Trump, but not Harris, executives say
    Allegedly replacing a Trump-related headline and thumbnail with Kamala Harris caused a Google-powered ad to go from ineligible for monetization to eligible, Cardone Enterprises' founder and president ...
    09/29/2024 - 11:00 pm | View Link
  • LG Wants to Show You Ads Even When You’re Not Watching TV
    FlatpanelsHD recently reviewed the new LG G4 OLED TV and discovered that it subjects you to non-skippable screensaver ads, even at the TV’s eye-watering $2,400 price.
    09/26/2024 - 8:15 am | View Link
  • More

 

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Politics News