Remember Fail Whale? It might be hard to recall now that Twitter is a public company with a $34.7 billion market cap, but a few years ago, the site had frequent outages as it struggled to scale up. The appearance of a placid-looking white whale borne aloft by eight birds was source of irritation and amusement for Twitter’s users, and the image by artist Yiying Lu quickly became iconic. Twitter survived, of course, and now Lu has created a set of Matryoshka Dolls that pay homage to the “five personalities behind Twitter that have become mythic archetypes in public imagination.” The set’s Kickstarter page just went live and if it reaches its $30,000 funding goal by Feb.

 

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