Scion Youth Looks To Sedan, Hatchback To Revive Sales

Even though many boomers bought the versatile but boxy xB wagon to downsize from larger SUVs, the average age of a Scion driver has stayed around 37. With an estimated price under $20,000, owners will still be able to make the rent, pay off school loans and have enough left for a weekend outing with friends, according to Toyota. Hatchbacks have the hauling utility of small SUVs, which are now hot sellers, yet have a lower center of gravity for better handling, something that appeals to youths, he says. Toyota expects the iA sedan, to cost around $16,000, to appeal to today's young people's more practical nature. The iA's 1.5-liter engine and six-speed automatic or manual transmissions can get up to 42 miles per gallon on the highway.

Topics:  scion   hatchbacks   suvs   toyota   youth   sedan   ia   

 

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