Sam Altman’s Worldcoin, the blockchain-based eyeball-scanning identifier, is to rebrand as ‘World’ in a change of strategy for the project. The company is working to define its purpose and expand its reach as part of its ambitions to scan every human’s iris. This is done using a spherical biometric device known as The Orb, which produces a digital ID and a crypto token, which can then be used for payment. World, as it will be known moving forward, is thought to be used by more than six million people across the world, including tech platforms Discord and Reddit which utilize the service for safe authentication. OpenAI chief Sam Altman – who believes superintelligence may come sooner than expected – previously spoke of aspirations for World to be the secure means by which citizens would receive a universal basic income, but World’s parent company Tools For Humanity is moving further toward a focus on human ID verification. The crux of their solution is to prove people are humans, not bots, amid the increasing proliferation of AI technology. The lesser focus on crypto was also referred to by Forbes, citing a former Worldcoin employee who told the outlet last year: “Definitely the new DNA of the company is the whole identity thing.