Here’s why big brands like Harley-Davidson, Caterpiller, and Lowe’s are caving to the anti-DEI crusader. The capitulations arrived one after another, a line of white flags growing longer by the week. First Tractor Supply Co., then John Deere, then Harley-Davidson and Brown-Forman (the distillery giant behind Jack Daniel’s) and Ford, followed by Lowe’s and Molson Coors and, more recently, Caterpillar.