Comment on Toys aren’t just for kids. Mattel and other companies are embracing ‘kidults’

Toys aren’t just for kids. Mattel and other companies are embracing ‘kidults’

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox. Then nostalgia struck when he attended the Hot Wheels convention in California with his son three years ago. “I get these little glimmers and glimpses of memories and feelings when I look and see those Hot Wheels from my childhood,” Hart said. Today, the 48-year-old has fully embraced his inner child.

 

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