Reddit has commenced its assault on search engines, reportedly blocking those that don’t have a commercial relationship with the company. Back in February this year, Google agreed to a $60 million “expanded partnership” with the mega-site which combines elements of social media, news aggregation, and messageboards. Reddit data can now be used for the advances of the Alphabet company’s AI models, while Reddit content will have a more prominent position on Google Search, making it easier to participate in the site’s conversations and communities. One of the most notable aspects is that the US multinational tech leader now has access to the Reddit Data API which delivers real-time content. As reported by 404 Media, Reddit results on other search engine platforms are now being blocked as the company goes on the offensive against web crawlers.