Nearly half of all concert-goers at Red Rocks traveled from out of state last year to see their favorite musicians, spending $305 million in the Denver metro area before and after concerts, according to the first-ever economic impact study of the amphitheater. That was one of the most interesting points gleaned from the study, which also concluded that the record number of shows in 2022 — Red Rocks was booked nearly every night from April to November — has contributed to unprecedented revenue and audience growth. Related Articles Music | The first Red Rocks concerts of 2024 have been set, and tickets are already going on sale The outdoor venue, which is owned by the city of Denver, employs 1,500 people during the season and supports about 5,500 jobs, representing an annual total of $216 million in income (paychecks) and $717 million in economic output in the metro area (spending), according to BBC Research & Consulting, which prepared the report. “In addition, visitor spending is subject to sales tax and lodging tax, generating more than $20 million per year in tax revenues for state and local governments,” the research film said.

 

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