British people have a name for their royal family that grasps at its weird status as both a family and a money-making enterprise. They call it ‘The Firm.” The U.S. has dispensed with the monarchy, but it still has The Firm. They’re known as the Kardashians. The Kardashians live lives of fairy-tale glamor and opulence, their influence powered not by a factory or an investment portfolio, but by making the most fascinating version of themselves.