Designer/programmer Paul Ford’s "SavePublishing" bookmarklet takes the thinking out of social media. It only started as a joke. "Sharing. It’s hard work," writes Paul Ford on his cheekily named website SavePublishing.com. Don’t we know it: Any digital publication worth its salt has at least one full-time staffer devoted to picking and choosing and curating and sharing the most clickable snippets of its content for the hordes on Twitter, Facebook, and Google+.