Ever been to a sporting event with an on-field flag rollout, a wounded warriors tribute, or a surprise homecoming? Then you might have been a witness to "paid patriotism." According to a report issued by Republican Arizona Sens. John McCain and Jeff Flake, the military has spent $6.8 million on sports marketing since 2011. "We're all enthusiastic to receive our men and women who are serving in uniform honored at various sporting events.