Like a rolling stone, Pebble just can't stay static. Last month, the smartwatch popped up on Ellen, got plans for its own app store underway and wrapped up its #ifihadapebble contest for app developers. Now the company's at it again with a bevy of new announcements. At CES, Pebble just revealed a launch timeframe for the store, a rockstar lineup of apps from developer partners and a brand-new premium smartwatch called Pebble Steel. A Smartwatch For Grown-ups The product's name derives from its forged and CNC-machined stainless steel fabrication, a departure from the sporty, all-plastic housing of the original.