The Paris Olympics Is Embracing The Memes

If being glued to the Games in Paris was a skill, the people running the official Olympics social media accounts would have earned gold—and they want you to know it: [time-brightcove not-tgx=”true”] Me if watching every second of the Olympics was an Olympic sport. pic.twitter.com/uu4iHzB4qA— The Olympic Games (@Olympics) August 5, 2024 Their post, picturing Simone Biles’ multiple medals with the caption “Me if watching every second of the Olympics was an Olympic sport,” that was shared Monday on X and other platforms is just one of the many times the social media accounts of the Olympic Games and Paris 2024 have embraced or created memes—typically humorous or relatable images, videos, GIFs, and/or pieces of text that spread across the internet and which can often make reference to an existing trend. The Paris Games have already gifted viewers with a treasure trove of indelible characters—from sharpshooting heartthrob Kim Yeji to Pommel Horse Guy Stephen Nedoroscik to cheese-sponsored gymnast Giorgia Villa to even the inanimate but highly acclaimed chocolate muffins of the Olympic Village. While regular social media users can often be credited with organically latching onto quirky moments and sending them to virality, the official Olympics social media accounts, which are typically dedicated to posting highlights and event schedules and results, have joined in on the fun.

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