Let's play a quick game. See if you can guess which company I'm talking about in the two examples listed below:Company 1: An innovative internet company took the country by storm, but found it couldn't properly facilitate online transactions without its own proprietary digital payments platform. With the credibility of the parent company on the line, the new platform enabled seamless purchases to be made across the parent company's site, smoothly paving the way for increased sales and profitability.Company 2: Realizing that small and medium-sized businesses were underserved but made up the backbone of the country's economy, this company began selling affordable hardware devices that allowed micro-merchants to accept card and digital payments.